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  • The problem with a "successful" Christian film run in a given city is this.... it does NOTHING to help the next film to arrive in that city.

    Week after week, month after month, year after year.... the new film has to start from scratch.

    What if building an audience wasn't based on a film every other from a film team/director, or even 2 or 3 films a year from a studio, but based on EVERY film that came to town?

    A growing audience based on the GEOGRAPHY, not the film team or studio. A local audience saying, "I want to know about Christian films playing near me!"

    What does that mean? A WARM audience, whose interest is already there, and we just have to let them know what's coming.

    Why is it needed? Because to MANY people, in MANY cities, when the trailer says, "Coming soon to a theater near you"..... it is a lie.

    The problem with a "successful" Christian film run in a given city is this.... it does NOTHING to help the next film to arrive in that city. Week after week, month after month, year after year.... the new film has to start from scratch. What if building an audience wasn't based on a film every other from a film team/director, or even 2 or 3 films a year from a studio, but based on EVERY film that came to town? A growing audience based on the GEOGRAPHY, not the film team or studio. A local audience saying, "I want to know about Christian films playing near me!" What does that mean? A WARM audience, whose interest is already there, and we just have to let them know what's coming. Why is it needed? Because to MANY people, in MANY cities, when the trailer says, "Coming soon to a theater near you"..... it is a lie.
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